WPC—it goes by several different names depending on to whom you are speaking. Some say it translates as “wood plastic/polymer composite,” while others believe it stands for “waterproof core.” Either way you define it, many would agree this relatively new category represents a game-changing product that has generated excitement and, more importantly, additional sales opportunities for retailers and distributors . As the WPC category gains steam, however, specialty dealers are faced with a few challenges, from explaining to customers the features and benefits of the new segment to effectively merchandising this classification of product. For those just getting into the category, or for those looking to learn more, here are some basic questions about WPC—along with some advice on how to answer them. 1.What is WPC floori...